We take a very different approach in deciding which businesses and people we back and support.  At Quartet Ventures, we have the experience of building succesful businesses and know what it takes to get there.   For us, its all about great people, disruptive ideas and brilliant execution.   We back people who are hungry and are happy to share in success.

We don't invest in start-up's, we always invest for the long term.  We don't own 100% of the businesses in which we invest - we co-invest and want our partners to think and feel about the businesses the way do. Our partners are the fourth element of Quartet.   We are committed to good corporate governance but are passionately averse to bureaucracy.  We are slightly paranoid that unless we drive innovation and change, the businesses we invest in will be disrupted.  Gut is good, data is better.  And good enough today will not ensure survival tomorrow.  We are willing to take considered risks, and are not faint of heart.  When the going gets tough, that's usually when we see an opportunity to invest more. We've made mistakes in the past and have learned from them.